Pharmacy application refused — what are your options?

If your NHS pharmacy application has been refused by an ICB, you have options — but you need to act quickly.

⚠ Important notice The information on this page is intended for general awareness only. It does not constitute professional advice and should not be acted upon without first consulting a qualified pharmacy applications consultant. Regulations change — always seek specialist guidance before taking any action. Contact TI Pharmacy Consultancy for advice specific to your situation.
Act immediately. The deadline to appeal a pharmacy application refusal to NHS Resolution is typically 30 days from the date of the ICB’s decision. Do not wait. Contact TI Pharmacy Consultancy as soon as you receive a refusal. Call 07803 035 034.
In summary: If your NHS pharmacy application has been refused by an integrated care board, you have three main options: appeal to NHS Resolution’s Primary Care Appeals service within 30 days; accept the decision and consider whether a future application is viable; or consider alternative routes to market entry. Analysis shows that approximately 40% of pharmacy appeals succeed — a refusal is not necessarily the end of the road.

Option 1 — Appeal to NHS Resolution

An appeal to NHS Resolution’s Primary Care Appeals service (PCAS) is the primary route for challenging a refused pharmacy application. PCAS conducts a fresh, independent consideration of the application — it is not limited to reviewing whether the ICB made a procedural error. The appeal panel considers all the evidence and reaches its own determination.

Appeals must typically be lodged within 30 days of the ICB’s written decision. Once lodged, PCAS circulates the appeal to interested parties — including those who made representations against the original application — who have the opportunity to respond. PCAS then either decides the appeal on the papers or convenes an oral hearing.

TI Pharmacy Consultancy prepares pharmacy appeals and manages the full process on your behalf. Read more about our appeal support service.

Option 2 — Accept the decision and plan a future application

If the reasons for refusal clearly indicate that the application was unlikely to succeed — for example, because there is strong existing provision in the area and the PNA identifies no gap — it may be more cost-effective to accept the decision and wait for circumstances to change before reapplying.

Circumstances that might improve the prospects of a future application include a PNA update that identifies new needs, the closure of a nearby pharmacy, significant new housing development, or a change in the local population’s pharmaceutical needs. TI Pharmacy Consultancy advises on whether and when a future application is worth pursuing.

Option 3 — Consider alternative routes

In some cases, a refused application may indicate that the proposed site is not viable for a standard new contract but that an alternative approach is available — for example, a distance selling premises application (for eligible operators), a different site in the same area, or the acquisition of an existing pharmacy contract through a change of ownership. TI Pharmacy Consultancy advises on alternative routes where a direct new contract application has been refused.

Understanding the reasons for refusal

The ICB is required to give reasons for its decision. Reading and understanding those reasons is the essential first step after a refusal. The reasons will indicate whether the ICB considered that the market entry ground was not made out, whether the evidence was insufficient, whether representations from neighbouring pharmacies were persuasive, or whether there were fitness concerns.

The reasons for refusal also determine the strength of any appeal. An appeal that addresses the ICB’s specific reasons and presents additional or better-presented evidence in response is more likely to succeed than one that simply repeats the original application.

What about Wales?

The appeals process for refused applications in Wales differs from England. Appeals in Wales do not go to NHS Resolution — they follow a different route under the NHS (Pharmaceutical Services) (Wales) Regulations 2020. TI Pharmacy Consultancy advises on Welsh appeal rights and timescales. Read more about our Wales services.

Received a refusal? Contact us now.

TI Pharmacy Consultancy assesses appeal prospects and manages the full appeal process. Contact us immediately — do not let the 30-day deadline pass without taking advice.

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Frequently asked questions

You generally have 30 days from the date of the ICB’s written decision to lodge an appeal with NHS Resolution’s Primary Care Appeals service. This deadline is strict — it cannot be extended in most circumstances. If you have received a refusal decision, contact TI Pharmacy Consultancy immediately.

Analysis of NHS Resolution decisions between October 2021 and September 2024 shows that approximately 40% of pharmacy appeals succeed. Success depends on the strength of the original application, the grounds of refusal and the quality of the appeal submission. TI Pharmacy Consultancy assesses the realistic prospects of appeal before you commit to the process.

Yes — in principle, there is nothing preventing a further application being made after a refusal. However, unless the circumstances have materially changed — for example, the PNA has been updated, a nearby pharmacy has closed, or significant new housing has been built — a further application on the same grounds is likely to face the same difficulties. TI Pharmacy Consultancy advises on whether a further application is viable and what would need to change to improve the prospects of success.

If the ICB made a legal error — applying the wrong test, failing to take account of relevant evidence, or acting procedurally unfairly — that is a ground of appeal to NHS Resolution. PCAS conducts a fresh consideration of the application and is not bound by the ICB’s reasoning. In serious cases of legal error, judicial review may also be available. TI Pharmacy Consultancy identifies arguable grounds of appeal and manages the process.

A refusal is not a permanent bar to future applications. However, the reasons for refusal are on the record and a subsequent application that does not address those reasons is unlikely to succeed. TI Pharmacy Consultancy advises on what would need to change before a further application is made and how to structure the evidence to address the ICB’s previous concerns.